Wednesday, 26 October 2011

What makes a good banner ad??

I thought i'd do a bit of research on this before i started designing, since i don't really know where to start.
Here's what i've gathered so far:

  • Post banner ads on pages with related Web content -- the more related, the better.
  • Advertise a particular product or service in your banner, rather than your site generally.
  • If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page.
  • Put banner ads at the top of the page, rather than farther down.
  • Use simple messages rather than complicated ones.
  • Use animated ads rather than static ones.
  • Your graphic content should pique visitor curiosity, without being too obscure.
  • Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page
  • A good banner advert should be visually appealing, attract interest, and be shown to an audience that is interested in what you have to offer.
  • some inspiring ideas for placement of web banners: http://sixrevisions.com/design-showcase-inspiration/banner-ads-examples/

2 comments:

  1. Amazing ! What a lovely tips of making good banner ads. Thanks guy. You have written very well. I will definitely go for it.
    landing page

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